Benefits of using a Professional Photographer

December 19, 2013  •  1 Comment

GBCC - Cakebread Wine Cellars Dinner Benefits of using a Professional Photographer


The value and integrity of your brand is apparent in every aspect of your business, from the written word to the design of your marketing materials. A mismatch between any of these elements will weaken your business image.

Taking a good photograph involves much more than just the clicking of the shutter.  A point-and-shoot digital camera may give an instant result at no cost, but will that result send out the desired message?

If your employees are at the forefront of communicating your business message, it is important that they look the part. Using the services of a professional photographer will help you send out the right message about your business to your clients, staff and competitors, and should be viewed as an investment rather than a cost.

A professional photographer can help you achieve the results you want by:

  • Listening carefully to your requirements
  • Selecting the best location and background
  • Using professional lighting techniques
  • Advising on the type of clothing that will work best for a portrait session
  • Being aware of and sensitive to the feelings of those being photographed, and ensuring that they feel comfortable
  • Highlighting the advantages/disadvantages of a particular choice of shot and advising you accordingly

You will benefit from:

  • A consistent style which runs through all your marketing material, whether it be your website, brochures, newsletters etc, and one which supports your business image
  • Professionally lit portraits at all times
  • An ongoing relationship with a fellow professional, that should allow you to engage in an honest exchange of ideas and feedback
  • Professional presentation of all your images, which includes color correction, retouching and resizing to suit your requirements

Comments

Lyla Peterson(non-registered)
I like how you mentioned that a professional photographer can provide you with a consistent style throughout your marketing campaign. I just opened a new diner last month, and I have been thinking about adding more photos to my menu and advertisements. Hiring a professional photographer for this project sounds like a good way to build a consistent brand image.
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